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Friday, March 23, 2018

Uber hires first female drivers in Saudi Arabia

Ride hailing applications in Saudi Arabia are recruiting female drivers, after the Kingdom announced plans to lift the ban on women driving by June 2018.

Women Drivers for Uber in Saudi

Female customers currently represent 80% of Uber's Saudi rider base and 70% of business for its Dubai-based counterpart, Careem, according to statistics shared with CNN by both companies. The apps are a lifeline to women with no independent way to get around the Kingdom.
Currently, all drivers employed by the two firms are male -- mostly Saudi nationals driving their privately-owned vehicles.
    Following the ground-breaking royal decree that announced plans to lift the ban on women driving last September, however, both companies have been preparing to hire their first female drivers.
    Uber, meanwhile, has announced plans to open "one-stop-shop" facilities dedicated to recruiting future female drivers, or "partners", as the company calls them. These Green Light Hubs already exist in the country to serve male employees.
    "We will partner up with necessary stakeholders to facilitate the paperwork, training access, and access to vehicles, including access to driving schools run by third party partners," says Zeid Hreish, Uber's general manager in Saudi Arabia.
    Hreish adds that Uber has also launched "listening sessions" for women in Riyadh, which have been attended by a number of influential figures including the company's CEO Dara Khosrowshahi. The sessions are aimed at "shaping the company's priorities and upcoming plans for women in the Kingdom," and have addressed topics such as problems women could face when driving.

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