Women in Saudi Arabia are not allowed to drive, leaving them reliant on male relatives or paid services to get to stores, school, and (increasingly) work. So when Uber launched in Riyadh in early 2014, its impact went beyond the general convenience of tech-enhanced ride hailing. The company has made a real difference in Saudi women's mobility.
In December, entrepreneur and health advocate Princess Reema bint Bandar Al Saud will host10KSA, a potentially groundbreaking breast cancer awareness and education event that aims to bring 10,000 Saudi women together for the first time in the country's history. Uber is a cosponsor of the event, and Princess Reema has requested that 2,000 cars be on call that day to help make sure that as many women as possible can attend. But the service is already a daily resource for women in the country—Saudi Arabia general manager Majed Abukhater says that while his office doesn’t keep precise gender data, observation and anecdotal evidence suggest that 70% to 90% of Saudi Uber riders are women.
"A lot of them, I would say, are young women," says Abukhater. "We have some data to show that these women are starting to rely on Uber a lot more for their daily commutes; the proportion of trips that we see in Saudi during the weekday is actually very high relative to other locations. That's just kind of one indicator to tell us that women are really starting to rely on Uber for their daily commutes to work, or to school, or to university." While women comprise only 13% of the Saudi workforce, they make up a full 60% of the college student population, so this is not an insignificant number of daily trips.
Read More article from Fast Company
Ride for Free follow these simple steps
1. Download the App from the Google play store or Apple App store
2. Sign up for UBER and Enter your credit card details
3. CLICK ON YOUR PROFILE
4. GO TO PROMOTIONS TAB
5. ENTER PROMO CODE " uberridewith " or " uberrideextra " or click here
6. AUTOMATICALLY YOU WILL BE CREDITED SAR 40 WHICH YOU CAN USE FOR YOUR NEXT UBER RIDE . THIS CAN ALSO BE USED FOR REGIONS IN RIYADH, JEDDAH, KHOBAR AND OTHER REGIONS IN KSA
Ride for Free follow these simple steps
1. Download the App from the Google play store or Apple App store
2. Sign up for UBER and Enter your credit card details
3. CLICK ON YOUR PROFILE
4. GO TO PROMOTIONS TAB
5. ENTER PROMO CODE " uberridewith " or " uberrideextra " or click here
6. AUTOMATICALLY YOU WILL BE CREDITED SAR 40 WHICH YOU CAN USE FOR YOUR NEXT UBER RIDE . THIS CAN ALSO BE USED FOR REGIONS IN RIYADH, JEDDAH, KHOBAR AND OTHER REGIONS IN KSA
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